2025 · Web · E-Commerce
Knottie Store
Conversion-focused storefront delivering a smooth shopping experience
Tech Stack
ReactViteMidtrans
Overview
Knottie Store is a direct-to-consumer e-commerce storefront designed for a lifestyle and accessories brand. The focus was on conversion: clean product presentation, fast load times, minimal friction checkout, and a mobile-first experience that feels premium without being heavy. We built the full frontend with performance and aesthetics as equal priorities.
Goals
- 01Build a storefront that converts visitors into buyers through clean UX design
- 02Achieve sub-2 second load time on mobile for product and checkout pages
- 03Design a product browsing experience that encourages discovery and upsell
- 04Integrate payment gateway with a smooth, one-screen checkout flow
Outcomes
- Mobile Lighthouse performance score above 90 on all key pages
- Checkout completion rate increased significantly vs. previous platform
- Average session duration doubled after redesign launch
